Apple aims to capture creator market with software bundle

Apple (AAPL) is looking to woo creators of all stripes with its upcoming Creator Studio app bundle. Announced Tuesday, the collection, which will be available beginning Jan. 28 for $12.99 per month or $129 per year, combines a suite of the company’s creativity apps, including Final Cut Pro, Logic Pro, Pixelmator Pro, and Compressor, as well as smart features for Keynote, Pages, and Numbers.

“We’ve got hundreds of millions of people using our creative apps, but we’re really excited to be able to …bring those apps together into Creator Studio, and to meet this growing and kind of new, emerging creative community where they are,” Bob Borchers, Apple’s VP of worldwide product marketing, told Yahoo Finance.

Apple is still selling individual versions of apps like Final Cut Pro and Logic Pro, but they’ll cost significantly more up front. Final Cut Pro is priced at $299, while Logic Pro costs $199.

“The benefit of putting all these apps in a single offering here is that they’re meant … to complement each other so that they can serve the right need for the creator at the right time,” Apple’s senior director of Worldwide Product Marketing for apps, Brent Chiu-Watson, explained.

It also doesn’t hurt Apple’s Services business to establish a recurring revenue subscription model for loyal customers who have been using the company’s video and photo editing apps for years.

Apple’s Services segment, which includes subscriptions for things like Apple Music+ and AppleCare, brought in $109.2 billion in sales throughout 2025. That’s less than the company’s iPhone, which was responsible for $209.6 billion of Apple’s $416.2 billion in total 2025 revenue.

Apple isn’t the only company with its own creativity suite. Adobe (ADBE) offers its Adobe Creative Cloud Pro complete with 20 apps, though at $69 per month, it’s far pricier than Apple’s option.

Naturally, Apple is also including a number of AI features in its suite, but the company says it’s not angling to replace the human elements necessary for different types of art, whether that’s images, videos, or music.

“A key philosophy here that’s driven our approach is that AI should amplify the ideas in your head and not replace anything about human artistry or creativity. And so in order to deliver on that expectation, that philosophy, we’ve done a few different things,” Chiu-Watson said.

That includes using AI models that run on devices for faster response times, while also ensuring user privacy. The company also says it will not capture or train models on user content, which is sure to be a welcome decision for artists.